# Coaches Research Repository

## Status
- Stage: active
- Last updated:
- Owner:
- Current primary input: online form
- Current instrument reference: `docs/coaches-form-current.md`

## Research Guardrails
- Keep raw evidence separate from conclusions.
- Mark assumptions as assumptions.
- Do not upgrade a hypothesis to a fact without repeated evidence.
- If ATC appears in responses, note whether it is user-raised or interviewer-raised.

## Research Questions
- Which coach segment has the strongest pain?
- What workflow hurts most today?
- How do they solve it today?
- Who would pay for a fix?
- Does court availability data matter in the first workflow?

## Form Tracker
| Item | Value |
| --- | --- |
| Form link |  |
| Launch date |  |
| Responses |  |
| Qualified responses |  |
| Follow-up interviews booked |  |

## Response Summary
| Theme | Count | Notes |
| --- | --- | --- |
| Scheduling pain |  |  |
| Reprogramming pain |  |  |
| Filling empty slots |  |  |
| Communication/admin overhead |  |  |
| Payments/collections |  |  |
| Other |  |  |

## Segments Seen
| Segment | Count | Main pain | Willingness sign |
| --- | --- | --- | --- |
| Freelance coach |  |  |  |
| Academy coach |  |  |  |
| Club coordinator |  |  |  |
| Premium clinic operator |  |  |  |

## Repeated Quotes
- ""
- ""
- ""

## Notable Objections
-
-
-

## Interview Notes

### Interview 01
- Date:
- Segment:
- Source:
- Main pain:
- Current workflow:
- Tools used:
- Cost of failure:
- Whether ATC came up naturally:
- Best quote:
- Takeaway:

### Interview 02
- Date:
- Segment:
- Source:
- Main pain:
- Current workflow:
- Tools used:
- Cost of failure:
- Whether ATC came up naturally:
- Best quote:
- Takeaway:

## Working Conclusions
- Current strongest pain hypothesis:
- Current strongest segment hypothesis:
- Current buyer hypothesis:
- Current ATC-dependency hypothesis:

## Open Assumptions
-
-
-

## Decision Log
- Date:
  - decision:
  - reason:
  - evidence: