# Full audit checklist

Use this list to evaluate any piece of copy before publishing. If every answer is ✅, it's ready.

## Voice and person

- [ ] Is the text in second person with tuteo? ("tú" / "puedes", not "el usuario" or "podés")
- [ ] Was active voice used? (not "fue enviado", but "te enviamos")
- [ ] Was empty corporate jargon avoided? ("sinergia", "apalancar", "end-to-end")
- [ ] Were unfounded superlatives avoided? ("la mejor", "increíble", "innovador")
- [ ] Was voseo avoided? (no "podés", "hacé", "configurá")

## Tone by context

- [ ] Is the tone appropriate for the context? (empathetic in errors, celebratory in achievements, serious in destructive actions)
- [ ] At most one exclamation mark per text?
- [ ] Were diminutives avoided in errors, destructive actions, or formal contexts?
- [ ] Does the error message say what happened AND what to do?

## Gender and neutrality

- [ ] Were unnecessary gender marks avoided?
- [ ] Were collective or genderless nouns used whenever possible?
- [ ] Were slashes (colaborador/a), at-signs, and "x" as gender marks avoided?

## Format and punctuation

- [ ] Do titles use sentence case? (only first letter uppercase)
- [ ] Are product features in lowercase? (except proper nouns)
- [ ] Do final periods follow the rule? (yes on body/errors/success, no on labels/placeholders/titles)
- [ ] Do dates follow the DD/MES/AAAA format?
- [ ] Do numbers use period for thousands and comma for decimals?

## Clarity and action

- [ ] Does the reader know what to do?
- [ ] Were unnecessary words removed?
- [ ] Are CTAs specific verbs? (not "haga clic aquí" or "ver más")
- [ ] Do empty states explain why it's empty and what can happen?
- [ ] Do destructive confirmations describe the consequence?

## Terminology

- [ ] Were "personas" or "colaboradores" used instead of "recursos"?
- [ ] Was "gestionar" used instead of "manejar" in formal contexts?
- [ ] Were unnecessary anglicisms avoided? ("setear" → "configurar", "chequear" → "revisar")
- [ ] Were regionalisms avoided? (see list in vocabulary)

## Channel

- [ ] If push: is the title under 60 characters?
- [ ] If email: is there one single CTA? Is the subject clear and free of clickbait?
- [ ] If product: do buttons use imperative/infinitive verbs?
- [ ] If in-app: is the notification under 120 characters?

## For flow audits (additional)

- [ ] Is the same term used for the same concept across all screens?
- [ ] Does the tone make sense as a progression across screens?
- [ ] Does no screen contradict information from a previous one?
- [ ] Does the user always know where they are and what comes next?
